.At the launch of Astrid Andersen’s brand new line Stel, a discussion held outside on a pier, The Street’s 2002 track “Turn the Page” was actually blasting out of the sound system. It was a star-aligned, symbolic minute, given that the London-trained designer is actually starting a brand-new section in her fashion life, this moment focusing the job around herself.Andersen’s much marvelled at name menswear label was concentrated, colorful, and also streetwise. With Stel, she described in a pre-show interview, “I must sit comfortably at the center of it probably much more this moment due to the fact that today it’s a females’s wear and tear label, as well as it is actually extra regarding me and also my personal recommendations.” Stel also reflects Andersen’s evolution as a person.
After ceasing her line, the developer returned home to Jutland in the North of Denmark and possessed 2 children. She is actually not the individual she was actually back then.Shifting gears in fashion is actually difficult to perform. Brands seem to be to handle lives of their very own, and also it is actually quick and easy to be pigeon-holed.
Stel brake with a few of manner’s customs. The tag is going to reveal in-season, so what exists will definitely be accessible for investment. At the same time, seasonality is actually lesser in the Stel formula than relevance.
Selections will be identified by number (01, 02, and also 03 were received Copenhagen), the principle being that you can easily intermingle items all over “periods” both in your wardrobe and on the selling floor. Andersen finds no demand for a well thought-out garment to be deserted just because the calendar webpages flip. “The straight interpretation of stel is actually body,” she said, yet it [refers more to] a fundamental structure in a form of industrial way it [additionally illustrates] a collection of valuables– when you talk about a tea service, you would certainly call it a stel.
For me, that was actually rather an interesting starting point in terms of the tip of creating both collectibles, yet likewise one thing that is actually a brand-new groundwork.” Possessing models posture on scaffolding was arbitrary as it recommends many metaphors. There is actually building, which associates with building a new label, and also the idea of help relates to her belief that clothes should work with you. Stel is actually, basically, a type of mobile offering, yet none with the angularity of something like Legos or stacked Mu00e6rsk delivery compartments.
Motion, organization, and also empowerment become part of Andersen’s planning. “When I talk about the label, I have this tagline: tailoring that you can easily glide in, denim you may dance in, shirting you can easily journey in.” Liberty, happiness, movement.