.YOU MAY certainly not understand it, yet various fonts elicit various emotional states. Serif typefaces, along with tiny strokes at the ends of letters, are actually frequently located in books as well as newspapers. They seem to be respected as well as reliable.
Sans serif fonts, which appear, may seem modern-day as well as informal. Graphic congruity provides audiences a sense that they know where they stand it aids to create trust. When it comes to The Financial expert, it establishes the tone for our journalism.